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MARKETING-SALES "What We understand from export business is an International Export Management Network operating all around the world. Together with all our global offices, we are acting as your export department. Reliability Quality Sustainability" |
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INTERNATIONAL STRATEGIC MARKETING |
If you're interested in selling your producsts in a country where we have offices, please feel free to contact us. Our local office in your country will kindly get in touch with you. Our local team in your targeted country , with professional marketing and sales persons, knows best how to sell your products there. |
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I. INTERNATIONAL STRATEGIC MARKETING PLAN Contents Description of the Target Market a. Economic environment b. The economic system c. Market development stage (income level, per capita income etc.) d. Main economic indicators Trade Environment a. Trade patterns (imports and exports on the basis of country-trading partners, products) b. Trade patterns with your country Regional and Preferential Trade Agreements a. Membership in international trade organizations b. Membership in preferential trade agreements/ regional economic integrations .. descriptions of the nature c. Trade agreements with your country if any and their implications for the product to be imported. Social and Cultural Environments a. General description of attitudes, beliefs, values, aesthetics, dietary preferences, language and communications b. Cultural orientation of the society and its implication for the export product. Political, Legal and Regulatory Environment a. Brief description of the political culture and structure b. Political risk of the country c. Relevant taxes d. Host government..s approach to foreign businesses e. General description of the legal system f. Alternatives available for conflict resolution g. Brief description on the regulatory environment Market Research Segmentation a. The proposed segmentation strategy b. The proposed targeting strategy c. The proposed positioning strategy Sourcing Strategies a. Government policies that support exports in home country b. Government policies and actions discouraging imports in host country c. Tariffs applicable to the export product in host country d. Customs and Duties, Import Charges applicable to export in host country e. Proposed key export participants in exporting the product f. Proposed export financing and methods of payment Market Entry Strategy Competitive Advantage Analysis a. Major forces influencing competition in the host market b. The proposed generic studies for the export product Product and Brand Strategies a. Product Definition Product kind The brand proposed for the product General attitude towards the product Alternative product adaptation strategies for the specific market Proposed product testing methods Pricing Strategies Distribution Strategy Advertisement and Public Relations Strategies Proposed Sales Promotion Activities II. SALES PLAN LEAD MANAGAMENT PROSPECTING MANAGEMENT PREPARATION Building the list of the leads in the targeted market, Contacting the leads, Prospecting, Sales Intelligence, Sales preparation accordingly III. ORGANIZATION MANAGEMENT MEETINGS Organizing the meetings with prospects in the targeted market BUSINESS TRAVEL Preparing the international and local travel plan with the alternatives in the targeted market. ACCOMODATION Organizing the best and affordable accommodation program in the targeted market PRESENTATION PLAN Planning of the presentation that will be made to the prospects in the targeted market. INTERNATIONAL BUSINESS KIT Guides of the targeted country, culture, history, customs, emergency, business meal, conversation and meals. B. MARKET PROMOTION MANAGEMENT Planning, organizing, and management of all activities of advertising, sales promotion, public relations, fairs, communication tools and programs DIRECT MARKETING MANAGEMENT Direct marketing management to the leads and prospects in the targeted country by using e-mails, faxes and mail: Catalogs, Export Card, e-Newsletters, e-Zine, Sales Copy etc. TELE-MARKETING The management of company introduction and sales closing works by calling each prospect with the pre-planned phone scripts. SALES MANAGEMENT PROSPECTING MANAGEMENT Getting appointments from all the prospects for the sales presentations. SALES PRESENTATION Making sales presentations to all the prospects. SALES CLOSING Doing the sales closing works using all the good and professional techniques FOLLOW-UP Following up the prospects until the deals are closed. POST SALES ACTIVITIES After the sale, in order to make sure the continuity of the selling, keeping the relations warm, presenting the new products, informing about the new campaigns, cross sales activities, customer loyalty programs, 1 to 1 marketing works. REPORTING Weekly reporting of all the activities done for your company. C. SUPPORT MANAGEMENT CUSTOMS CONSULTANCY FINANCE CONSULTANCY LEGAL CONSULTANCY LOGISTICS CONSULTANCY INSURANCE CONSULTANCY FOREIGN LANGUAGE CONSULTANCY INTEGRATED MARKETING CONSULTANCY FOREIGN INVESTMENT CONSULTANCY TRADE FAIR CONSULTANCY FUNDS AND GRANTS CONSULTANCY We assure your satisfaction from our Network. We will be pleased to work with your company us... |
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